™ is focused on one goal — creating, presenting and executing a buy that is more effective then the competition’s. In other words, making your team stand out, and win.
Today, as markets and venues are redefined, data proliferates and budgets are scrutinized, the traditional approach to ad buying inevitably fails to present the complete story. Only by quantifying and readily manipulating each respective element of the buy equation can a true rendering of the media landscape — and that vital margin of competitive advantage - be exposed. Without such refinement, it’s just another buy.
C-Metric Analysis: C-Metric GeoDemographic Map depicting three GSZ’s defined by 5, 10 and 15 min drive times superimposed on a shaded representation of population density per zip code.
Conceived and developed by a team of media professionals, MediaDyne’s C-Media and C-Metric bring the visibility needed to exploit the inherent possibilities of a campaign’s individual elements; not just multi-media comparisons, but an optimization encompassing converged media, a 3-dimensional target, specific Geo Zones and the ability to vary algorithmic views.
C-Media 2.0 E5
C-Media Campaign: Comprehensive multi-flight, multi-media campaign creation, refinement and management.
In 2010 MediaDyne launched version 2.0 E5 of its C-Media and C-Metric agency-enterprise media analysis and buying platform. Release E5 includes advances in C-Media’s Insertion Order business-flow processing and financial reporting capabilities, and a variety of supplementary enhancements including the ability to create composite targets and apply the aggregated units across all C-Media and C-Metric analysis and buying functions.
C-Metric Analysis: Map Target’s profile against zip/county, relative or scaled strength and Metrics such as HHI, EDU and Age/Gender.
MediaDyne is a privately-held Washington D.C based media technology company focused on the development of the world’s leading media analysis and buying tool. Founded in 2004 by a team of advertising and systems development veterans, the firm is currently launching its premier Network TV, Cable and Radio buying platform which brings cross-media analysis, model based forecasting and comprehensive financial management to the buyer’s desktop. The C-Media/C-Metric agency-enterprise suite is cloud-based utilizing an ASP delivery model and accesses a variety of data sources such as Arbitron® and Nielsen© surveys, Census data, NCC® provided cable information and geo-mapping orientation.