MediaDyne

About MediaDyne

MediaDyne

™ is focused on one goal — creating, presenting and executing a buy that is more effective then the competition’s. In other words, making your team stand out, and win.

    Today, as markets and venues are redefined, data proliferates and budgets are scrutinized, the traditional approach to ad buying inevitably fails to present the complete story. Only by quantifying and readily manipulating each respective element of the buy equation can a true rendering of the media landscape — and that vital margin of competitive advantage - be exposed. Without such refinement, it’s just another buy.

    C-Metric Analysis: C-Metric GeoDemographic Map depicting three GSZ’s defined by 5, 10 and 15 min drive times superimposed on a shaded representation of population density per zip code.

    Conceived and developed by a team of media professionals, MediaDyne’s C-Media and C-Metric bring the visibility needed to exploit the inherent possibilities of a campaign’s individual elements; not just multi-media comparisons, but an optimization encompassing converged media, a 3-dimensional target, specific Geo Zones and the ability to vary algorithmic views.

C-Media 2.0 E5

C-Media Campaign: Comprehensive multi-flight, multi-media campaign creation, refinement and management.

In 2010 MediaDyne launched version 2.0 E5 of its C-Media and C-Metric agency-enterprise media analysis and buying platform. Release E5 includes advances in C-Media’s Insertion Order business-flow processing and financial reporting capabilities, and a variety of supplementary enhancements including the ability to create composite targets and apply the aggregated units across all C-Media and C-Metric analysis and buying functions.

Who’s MediaDyne?

C-Metric Analysis: Map Target’s profile against zip/county, relative or scaled strength and Metrics such as HHI, EDU and Age/Gender.

MediaDyne is a privately-held Washington D.C based media technology company focused on the development of the world’s leading media analysis and buying tool. Founded in 2004 by a team of advertising and systems development veterans, the firm is currently launching its premier Network TV, Cable and Radio buying platform which brings cross-media analysis, model based forecasting and comprehensive financial management to the buyer’s desktop. The C-Media/C-Metric agency-enterprise suite is cloud-based utilizing an ASP delivery model and accesses a variety of data sources such as Arbitron® and Nielsen© surveys, Census data, NCC® provided cable information and geo-mapping orientation.

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Our News

9-20-2012
Nielsen LPM and Arbitron PPM on MediaDyne C-Media 2.0 E5
MediaDyne’s C-Media/C-Metric buying and analysis suite now processes Nielsen’s (The Nielsen Company) most recent Local People Meter® (LPM) survey data formats, and Arbitron’s current Portable People Meter® (PPM) data formats. Release 2.0 E5 takes full advantage of each product’s respective web-based delivery capabilities, as well as, new levels of granularity and breadth of measurement. C-Media supports web-based automated survey data updates and allows for complex analysis of the data across the entire media landscape. The platform offers agency-enterprise media analysis and includes advances in C-Media’s Insertion Order business-flow processing and financial reporting capabilities. Additionally, a variety of supplementary enhancements enables the media buyer to create composite targets and apply the aggregated units across all C-Media and C-Metric analysis and buying functions.
Arbitron®, Nielsen® and NCC® are protected and “All Rights Reserved” entities.
11-01-2011
MediaDyne™ Releases C-Media 2.0
MediaDyne has launched version 2.0 E5 of its C-Media and C-Metric agency-enterprise media analysis and buying platform. Release E5 includes advances in C-Media’s Insertion Order business-flow processing and financial reporting capabilities, and a variety of supplementary enhancements including the ability to create composite targets and apply the aggregated units across all C-Media and C-Metric analysis and buying functions.
Arbitron®, Nielsen® and NCC® are protected and “All Rights Reserved” entities.
01-12-2010
MediaDyne’s Consultive Engineering Group - Analytics (CEG-A) Organization
MediaDyne has formally organized the CEG-A in support of its C-Media software suite and related advertising and media buying analytics, EDI, and supportive business functions consulting. MediaDyne brings some 50+ years of systems engineering experience to the media analytics discipline. The group’s background includes performing in leadership roles on .Net based commercial applications development and international $500M communication systems conceptualization, design and deployment initiatives.
The CEG-A will focus on assisting small to mid-sized businesses navigate the evolving advertising and related media metrics landscape. Areas of expertise include:
  • Collection, integration and reporting of web, traditional media and 4th generation metric sources
  • Application of best-practice media analytic business intelligence methodologies and supportive tools
  • Advancement of innovative EDI and other marketplace leveling standards and supportive technologies capabilities
  • Integration of media oriented data with peripheral business functions such as those related to sales and finance.
05-11-2010
MediaDyne™ and Local Markets: C-Metric 2.0 Offers Integrated Analysis of a Target’s Metric Profile at Regional Sales Zone Levels.
MediaDyne’s C-Metric 2.0 - part of the company’s flagship C-Media media buying suite – now allows the user to precisely define local market characteristics – a key aspect of truly tailoring Network TV, Cable/Syscode and Radio buys for regional effectiveness. C-Metric Targets (i.e. products or services) can be viewed, manipulate, reported on graphically, tabular and geodemo-mapped with subsequent derived sales zone data applied against a universal buy in the C-Media campaign. By controlling such geo demarcations as DMA, Census Track, MSA, Counties, zip codes, and user-defined/in-house data driven sales zone definitions, a variety of effectiveness measurers can be obtained for the respective target. With data plotted over latitude/longitude based sales radii or by directly rendering a mapped view incorporating such qualifiers as historical sales data or drive time, up to three user-defined micro-zones can be created and utilized system wide in rankers, market effectiveness reports and campaign generation.
19-01-2011
MediaDyne™ Celebrates 5 Years of Successful ASP based Service Supported by CrystalTech® Hosting.
Since 2006 MediaDyne has relied on CrystalTech in support of its hosted, cloud-based C-Media advertising sales buying platform. The C-Media Agency Enterprise application concentrates all data sources – such as Arbitron©, Nielsen© ratings surveys, U.S. census data, NCC© Cable information, FCC derived broadcast station information and a broad range of agency operational data - required for comprehensive multi-media buying on servers hosted in CrystalTech’s state of the art, secure facilities. The relationship ensures MediaDyne’s ability to offer near flawless 24/7 operational stability with vast, scalable storage capacity and high thruput.
Newtek® (CrystalTech’s parente company) Web Hosting began hosting services in 1997 and has since grown to become one of the largest web hosts to specialize in Windows hosting solutions, now providing reliable service to more than 100,000 domains for customers located worldwide. What separates the firm from other hosting providers is its commitment to offering every customer an unparalleled level of service. A team of highly knowledgeable, highly trained system administrators are available via phone, email, and live chat at any time, 24/7, each and every day of the year. Newtek provides a secure and reliable infrastructure that offers unsurpassed levels of performance, speed, and network availability to satisfy the high demands of your website, data, and email needs. Newtek Web Hosting utilizes multi-tiered security measures to ensure the physical security of your data, including 24/7/365 professional security, video surveillance, biometric retinal scanning, and a man-trap entry point.
MediaDyne is a privately-held Washington D.C based media technology company focused on the development of the world’s leading media analysis and buying tool. Founded in 2004 by a team of advertising and systems development veterans, the firm is currently launching its premier Network TV, Cable and Radio buying platform which brings cross-media analysis, model based forecasting and comprehensive financial management to the buyer’s desktop. The C-Media/C-Metric agency-enterprise suite is cloud-based utilizing an ASP delivery model and accesses a variety of data sources such as Arbitron® and Nielsen© surveys, Census data, NCC® provided cable information and geo-mapping orientation.

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